Free Jersey on offer at PR stunt June 20

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simon.sharwood
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Postby simon.sharwood » 17 Jun 2013, 15:41

Hi all,
we've been contacted by a PR firm that is trying to get 100 cyclists to Centennial Park at 8:00 AM this Thursday, June 20th.

The deal goes like this. Contact mollie@magnumpr.com.au to let her know you are coming.

Go to the amphitheatre at the top of the Centennial Park hill by 8:00 AM.

You'll be given the jersey, a Le Coq Sportif special edition for the 100th tour. You then get to hang with the other cyclists while the media takes photos of you all. Media may interview you.

And that's it really: sign up and pimp yourself to get a jersey. Or don't.

S.

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simon.sharwood
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Postby simon.sharwood » 17 Jun 2013, 15:51

Here's the official blah from the PR company. Note the different contacts: sascha@magnumpr.com.au / chris@magnumpr.com.au

With cycling fever about to strike as Australians prepare for the world’s most prestigious cycling race, the 100th Tour de France, 100 of Sydney’s most dedicated cycling fans will be gearing up in the official leaders’ jerseys for a morning ride through Centennial Park.

Celebrating Australia’s ongoing love affair with cycling, the ride will begin at the popular and scenic cycling location Centennial Park, and will be championed by the official jersey sponsor of the Tour de France, le coq sportif, who have been given the distinguished honour of designing the 100th edition jerseys.

When: Thursday, 20th June, 2013
Where: Centennial Park amphitheatre
Corner of Broome Ave and Loch Ave (entrance through Woollahra Gates)
Time: 8 – 8.15am start
Interview opps: Cycling enthusiasts from around Sydney
Le coq sportif Oceania Brand Manager, Charles Hurtebize
Footage/pic opps: 100 professional and amateur cyclists dressed in the 100th edition Tour de France leaders’ jerseys (Yellow, Green, Polka Dot and White) at the beautiful Australian location, Centennial Park; 100 cyclists riding through part of the park.

Running from Saturday June 29th to Sunday July 21st 2013, the 100th Tour de France will be made up of 21 stages and will cover a total distance of 3,360 kilometers.

About le coq sportif and the Tour de France:
The history of le coq sportif is closely linked to the great race and dates back to 1951 when the Tour ordered the official jerseys from the company for the first time. It was a symbolic year for the brand and the start of a great adventure, with le coq sportif supplying the jerseys for the next forty years. To celebrate the brand’s great heritage, le coq sportif has partnered with the race once more as the official jersey sponsor of the 100th edition Tour de France.

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mikesbytes
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Postby mikesbytes » 17 Jun 2013, 20:26

Why do I have this burning desire to ask what sizes the pokadot jerseys come in?

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Dougie
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Postby Dougie » 17 Jun 2013, 22:03

If I wear the polka dot jersey I ll just look like I have the measles

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Julio
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Postby Julio » 18 Jun 2013, 08:56

I'm going

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Philip
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Postby Philip » 18 Jun 2013, 10:00

It should be illegal to even make Polka Dot jerseys in any size larger than a medium.

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mikesbytes
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Postby mikesbytes » 18 Jun 2013, 16:13

[quote="Philip"]It should be illegal to even make Polka Dot jerseys in any size larger than a medium.[/quote]
Looks like I strike out :(

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simon.sharwood
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Postby simon.sharwood » 20 Jun 2013, 14:56

Who went? How was it? Did the PRs handle you with magnificent cynicism? Are we on TV?

S.

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mikesbytes
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Postby mikesbytes » 20 Jun 2013, 15:36

I didn't realise that DHBC had selected the best looking riders in the club. I appoligise for turning up without an invitation

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anna_g
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Postby anna_g » 20 Jun 2013, 17:21

We went there this morning..missed out on the jerseys even after emailing the PR people a day before and turned up before 8AM.. sigh..

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Julio
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Postby Julio » 20 Jun 2013, 19:03

Great day for it. Turned up after spending an hour or so getting acquainted with my lack of bike fitness, yep still *censored*, to see a plethora of DHBC riders . After grabbing our Maillot Jaunes we were herded like cattle to our media call. A few photos later and after the obligatory moving cyclist shots the decision to relocate to somewhere more accustomed to our social standing, la ćafe Randwick where coffee was supped like gentlemen. Was good to catch up with some old faces (some older than most) and wag the chin over a brew, talking about how we conquered the col du Tourmalet singlehanded (and concurrently) to earn the hard fought yellow shirt we now wore.

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mikesbytes
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Postby mikesbytes » 20 Jun 2013, 20:13

BTW do we know where/when the pictures will be?


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