The use of a logo did not appear to be of tantamount importance for most of DHBC's century-long existence.
Several variations of a DHBC logo have come and gone. I hope to show some of these variations which have come to light.
During the first decade and a bit of the club's existence, there appears to be no emphasis on a semblance of corporate identity or use of a club logo. I have seen quite a bit of club correspondence but no logo was used at the time. If and when I come across something, I will post it here.
The first ever rendition of a DHBC club logo appeared in a letter from the club to Ashfield Council around 1922 regarding the use of the cycle track at Pratten Park, Ashfield. Even though this was used on official club letterhead at the time, it appeared to factor little within the rest of the club. No rendition of this badge was ever adapted for club jerseys (might have been too expensive to produce at the time) or on other club paraphernalia.
In 2013, the retro arm of the DHBC, the Valley Wheelers, reproduced a very limited run of this logo for their retro wool jerseys.
The idea of club corporate identity was not as strong as it is nowadays. Many variations of images were used to signify the club. In the late 40s and into the 1950s, the following image was found on official club letterhead.
In the 1960s, its notorious 6-seater tandem bicycle played a prominent role in club life. The machine was used regularly in state-based parades and events and proved to be a popular local attraction. For more info on the 6-seater tandem, see: viewtopic.php?f=9&t=4754
Mick Mazza said the club regularly did publicity rides up and down Marrickville Road to attract new members to the club during this period. So by the mid to late 1960s, the monthly publication, 'The Dulwich Hill Diary' featured the 6-seater tandem.
In 1984, the club again tried to update its logo. At the club's 76th anniversary celebrations in 1984 the following logo was embossed onto commemorative middy glasses. However the use of this new logo did not catch on.
After the war, several major changes were made to club kit. For one the circled 'DH' logo was adopted for the first time. I suspect this was not a club initiative but one directed from the NSW peak body, the NSW Amateur Cyclists' Union (now CyclingNSW). Many clubs adopted similar styled logos such as a circled M for the Marrickville Bicycle Club (defunct) and the P for the Petersham Bicycle Club (defunct). I believe this was done so, so that Commissaires could identify individual club competitors and teams.
This circled DH logo inadvertently will remain the mainstay logo in the club until the early 2000s.
Minor changes took place after 2008 largely because the club commissioned the design and production of official club kit. In 2008 the first batch of lycra jerseys were produced by the DHBC committee. A variation of the circled DH logo was used but this time also including BC within circles too.
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